Joey Banks, (he/him) is the Founder of Baseline. He is based in Colombus, Ohio. Joey started in healthcare working on dashboards and fell in love with design. He has worked at companies like ⁠Figma⁠, Twitter, and ⁠Webflow⁠. Now he runs his own company, Baseline.

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Where to find Joey:

⁠⁠Joey's Linkedin⁠

⁠Level Up with Figma⁠

Where to find Sera Tajima:

⁠⁠⁠⁠Sera’s LinkedIn⁠⁠⁠⁠

⁠⁠⁠⁠Sera’s Website⁠⁠⁠⁠

⁠⁠⁠⁠Growth Design⁠⁠⁠⁠

Chapters

(00:07.13) Joey's design origins at Figma, Twitter, Webflow, and Baseline

(00:02:54) Rediscovery of hobbies outside of work

(00:05:08) Always being on with your own business

F(00:08:58) Level Up with Figma Maven course

(00:12:32) Non designers are using Figma now

(00:12:57) Seasonality and education budgets

(00:18:08) Working as a designer advocate at Figma and being introverted

(00:23:37.) Receiving feedback as an instructor

(00:26:26) The biggest thing designers struggle with in Figma

(00:34:32) Figma’s expanding into the entire design lifecycle

(00:37:46) Joey’s favorite tools

(00:38:53) Clients, governing design systems

(00:42:59) Design system metrics, adoption, and time savings

(00:51:14) Where Joey’s interest in design systems all started

(00:58:33) Health issues and surgeries for the past 18 months

(01:09:28) Developing an iOS kit for Figma’s community

(01:12:48) Lightning Session ⚡️
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