Atiba De Souza - His Story, Search Engines, Giving Google What they Want & Video Content Marketing!

In this episode I’m joined by Atiba De Souza.  Atiba has been around a long time on the web!  He started building websites in the mid-90s.  And in fact, they did something really, really innovative for that time.  They built website search engines!  BEFORE GOOGLE!  That story alone is so fascinating.

We’re taken through the evolution of the web in this one..  In the 2000s he started working for an agency with government contracts and building search engines for them (including the EPA!!).  When that phase was behind him and after some soul searching he started doing work for the private sector again.

In this phase (2003-07) he realized Google and Merchants on the web had a problem.  He figured out what it was, the solution and helped both solve those problems.  He saw new problems just a few years ago.. and explains why he’s hyper-focused on video creation and marketing!

Really, really great conversation.  Especially if you find yourself wondering how to get your content in front of your target audience.. or trying to figure out why you aren’t getting the results you expect in search.  You’ll gain some insight into how to solve for that.. and some great tips around how you can gain the courage to create video for the web!  Enjoy!