How to Nurture ‘Loonshots:’ Change a Firm’s Culture by Addressing Its Structure

Safi Bahcall, author of the new book “Loonshots,” explains how structural factors like incentives around risk-taking are the key to fostering a culture of innovation throughout a firm. Read more: https://mackinstitute.wharton.upenn.edu/2019/loonshots-safi-bahcall/

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