Finshots Daily India's Pickleball boom!
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Mar 14, 2025 Pickleball is taking India by storm, with a staggering 275% surge in players. Its universal appeal attracts everyone, from celebrities to amateurs. The sport’s growth mirrors cricket’s evolution, creating new business opportunities. Yet, challenges loom, such as market saturation and the risk of exclusivity that could stifle its widespread acceptance. Dive into the pickleball phenomenon that’s reshaping fitness culture in India!
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India's Pickleball Boom
- Pickleball's player count in India has increased by 275% in three years, reaching 60,000 active players by the end of 2024.
- The sport's popularity is evident in its presence on podcasts and in a franchise-based league on Sony Sports Network.
Pickleball's Potential
- Startups and venture capitalists see pickleball as India's next sporting revolution, similar to the IPL's impact on cricket.
- This is partly due to declining viewership of cricket and the success of other alternative sports like Pro Kabaddi League.
Pandemic Boost
- Pickleball gained popularity during the pandemic as a safe, accessible way to stay active.
- The sport's simple rules and ease of learning appealed to people of all ages.