Flavor University Podcast
Flavor University Ep. 4: All Things Innovation
Apr 26, 2021
Topics discussed include different categories of innovation, exploring kombucha flavors, the difference between research and gut instinct in innovation, polarizing flavors in the food industry, the importance of collaboration, and favorite flavor combinations.
41:20
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Quick takeaways
- Innovation involves creating something new or using existing elements to make something different, and it requires understanding consumer needs and being open to collaboration and experimentation.
- Innovation can be categorized into three main types: masterful ubiquity, approachable adventure, and transformational innovation, each with its own potential and significance within the broader concept of innovation.
Deep dives
The Importance of Flavor in What We Consume
Flavor is the number one consideration when choosing what to consume. There is a whole industry dedicated to flavor, which is a combination of memory, feeling, science, art, and fauna. Molly Zimmerman and Jenna Tisch, beverage experts at Fauna, discuss the role of innovation in flavor development and the different categories of innovation: masterful ubiquity, approachable adventure, and transformational innovation.
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