The Truth in Ten S03 E04: RULE #3
Sep 25, 2025
Exploring the power of storytelling, the discussion highlights how hormones like dopamine, oxytocin, and endorphins create emotional connections. A personal account of speaking to senior executives raises questions about delivering genuine value. The host recounts insights from David J.P. Phillips' TED Talk on triggering audience emotions responsibly. Tips for incorporating vulnerability, humor, and suspense into narratives are shared, along with the observation that women may excel at trust-building storytelling.
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Hormones Power Emotional Connection
- Transformational stories trigger dopamine, oxytocin and endorphins that flood the brain.
- Those hormones create the emotions needed to build trust and empathy with an audience.
High-Stakes Talk Before Senior Execs
- Jeremy describes speaking to 500 senior executives who paid thousands to attend.
- He questioned whether his content would deliver value to such a high-stakes audience.
JP Phillips' 'Angel's Cocktail' Demo
- Jeremy recounts watching David J.P. Phillips use deliberate hormone triggers in a TED Talk.
- Phillips teased dopamine, triggered endorphins with comedy, and drew oxytocin with a deeply personal story.
