We talk a lot about how whiskey is made, mixed, marketed and just generally talked about. But not how it’s distributed. Fortunately Angela Bosco is here to pull back the curtain on the often murky, sometimes deliberately opaque distribution system for alcohol in this country. She sits down with the band to talk about the three-tier system, building a brand, what a brand needs to do to get acquired, as well as some straight whiskey talk. What are people doing to keep this storied category innovative. And did the industry really make progress towards equity with the MeToo movement? Or did it just look like it did? Angela weighs in on what it’s like to be a woman in what can often be the boys club of rye and bourbon
PLUS it’s our first show of October and you know what that means. It’s time for pumpkin spice everything! But is it also time for a redemption arc for this much maligned gourd? Greg makes the case that pumpkin is poised for a comeback.
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