1165: OPERATIONAL AUDITS to streamline operations, communications, and GROWTH w/ Victoria Petersen

If you've ever felt overwhelmed by the back-end of your business—or unsure how to make your operations more efficient—this episode is your blueprint. Victoria Petersen, founder of Medi-Consult Solutions, joins the show to unpack how she helps healthcare practices streamline operations, improve internal communication, and empower teams for sustainable growth. With over a decade of experience in nearly every area of healthcare, Victoria shares how her operational audits, internal marketing, and problem-solving strategies apply far beyond the medical world—straight into your business.

💡 What You'll Take Away For YOUR Business

• 📋 Why operational audits should be part of your quarterly growth routine
• 🧠 How to uncover the real problems in your business (not just the symptoms)
• 💬 Why communication breakdowns are often your #1 hidden efficiency killer
• 🧩 How to structure your business around clarity in roles, responsibilities, and priorities
• 🔄 The value of building systems that support change—not fight it
• 📚 What internal marketing is (and why it’s more important than you think)
• 🛠️ How to serve more people without burning out by leveraging checklists & templates

📝 About the Guest
Victoria Petersen is the Founder and Principal Consultant of Medi-Consult Solutions, where she helps healthcare practices improve operations and internal marketing. With deep industry experience, she develops custom strategies that reduce operational strain, strengthen team cohesion, and enhance patient care. Victoria works closely with practice leaders to align business models with core values, streamline workflows, and improve communication. Through operational audits and focused marketing efforts, she drives sustainable growth and organizational efficiency. Known for transforming challenges into strategic opportunities, Victoria is committed to building supportive, high-performing environments in the evolving healthcare landscape.

🎯 Victoria’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
“Give yourself grace. You’re human—and change is inevitable.”

3 Key Takeaways from Victoria’s Advice:
✔ Don’t expect perfection—focus on prioritizing and progress
✔ Audit your workflows and realign as you grow
✔ Embrace change as part of building a better business

📢 Memorable Quotes
“Health care is a business. And just like any business, it needs structure and strategy to serve people well.” – Victoria Petersen
“You don’t know what you don’t know. But when you do know, do better.” – Victoria Petersen
“Internal marketing is everything your team needs to operate clearly and confidently—it’s what keeps things moving behind the scenes.” – Victoria Petersen

💡 Actionable Takeaways
✅ Run an operations audit every 90 days to uncover hidden inefficiencies
✅ Create simple internal documents like FAQs and role guides to improve team clarity
✅ Reevaluate task ownership—if something’s falling through the cracks, it may need to be reassigned
✅ Don’t rely on memory—use checklists for repeatable processes
✅ Structure your offers (like Victoria did) to serve both low-budget and premium clients

🔗 Links & Resources

• Visit Medi-Consult Solutions’ Website
• Follow Medi-Consult Solutions on LinkedIn
• Find Medi-Consult Solutions on Facebook
• Connect with Victoria on LinkedIn