Renee Lynn Frojo is a writer, strategist, and former journalist who’s built multiple creative ventures—from food blogs to online magazines to a thriving content consulting business.
In this episode, Renee shares why she’s walking away from one-to-one client work and betting big on herself (again). She opens up about evolving as a solopreneur, finding clarity through experimentation, and what it really takes to stay motivated when the initial spark fades. From a press badge in D.C. to building a food blog from scratch, Renee traces how every chapter of her career has uniquely prepared her to help others tell their stories—and now, to launch A Good Reputation, a new newsletter about building businesses with intention and integrity.
(00:00) Intro
(01:03) Getting traction on LinkedIn by breaking the mold
(02:21) Why she stopped trying to be an “expert”
(03:35) How Renee approaches honest writing
(05:12) Writers she admires and what she’s learned from them
(07:26) Going back to journalism roots
(11:00) The turning point to go solo
(14:06) Her first blog, Make It Like A Chef
(15:42) Why 10K followers wasn’t enough
(17:46) Selling Woman Born and entering consulting
(19:44) Building a content business and evolving again
(22:06) When discomfort means it’s time to pivot
(24:05) The compounding value of all her projects
(27:03) Launching A Good Reputation
(29:31) Turning down clients to make space
(32:28) Escaping the one-to-one “freelance trap”
(34:08) Moving toward cohorts and courses
(35:56) Making the leap (with a safety net)
(43:00) Lessons she’d do differently
(44:33) What she’s building next
Follow Renee on LinkedIn: https://www.linkedin.com/in/renee-lynn-frojo/
Check out A Good Reputation: https://www.reneelynnfrojo.com/
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