£250K Pre-seed Round to Drive Conversion Rates Up in Fashion Ecommerce

Vestico, a London, UK-based fashion tech startup that uses AI to help online shoppers find the perfect sizes and shades while buying a product, secured £250,000 in funding.

I interviewed Maddie Forman, co-founder and CCO at Vestico. She is a first-time founder with a strong sales background at Diageo. She met one of her co-founders, Maia Sasania, while getting her MBA.

Vestico is an all-in-one content, sizing, and personalization platform for fashion and beauty eCommerce. Type in your body measurements to see how fashion fits your body type. They are doing the same thing for the beauty industry.

The investment came from the early-stage-focused London-based venture capital firm Jenson Funding Partners.

The funds will be used to develop its technology further and transform the next generation of e-commerce. The company has already partnered with the Spanish fashion label Desigual and plans to expand its service to include more international brands over the next year.

• Founded 2020
• Team size of 4
• £250K pre-seed round
• Find founder/investor fit

Maddie Forman’s LinkedIn: https://www.linkedin.com/in/maddie-forman/

Vestico’s LinkedIn: https://www.linkedin.com/company/vestico-co/

SaaS Fundraising Story: https://www.thesaasnews.com/news/vestico-raises-250-000-in-funding

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