The Michael Steele Podcast Beating Republicans at Their Own Game: With Rachel Bitecofer
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Feb 8, 2024 Rachel Bitecofer, author of "HIT ‘EM WHERE IT HURTS," talks with Michael Steele about Democratic strategies, communication challenges, and the need for revenge through success in the upcoming elections. They discuss the importance of strong messaging, building a Democratic infrastructure, and shaping the narrative to prevent Republican control.
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Differing Persuasion Strategies
- Democrats focus on policy discussions and bipartisanship to persuade swing voters.
- Republicans leverage negative partisanship, framing Democrats as a threat to scare voters.
Steele's Grassroots Approach
- Michael Steele recounts how he, as RNC Chairman, adopted a grassroots approach to reframe narratives for voters after the 2008 election.
- This involved nationalizing local races through issues like Obamacare.
Midterm Effect and Voter Engagement
- Rachel Bitecofer's accurate 2018 midterm prediction stemmed from understanding that most voters aren't deeply engaged in politics.
- The "midterm effect" energizes the out-of-power base and sways less-informed swing voters against incumbents.