Scott Rigby, Ph.D. joins Sean and Paul for the second in a three-part series on Self-Determination Theory – specifically, the basic human needs of Autonomy, Competence, and Relatedness. In this episode, our conversation centers around Competence: the need to be effective and successful at what we’re doing. It doesn’t come easily, or immediately; rather, it’s part of a continuum that develops over time through a series of stages.

As product managers, we can think of these stages as a ramp, or an evolution, that begins with “understanding the schema” – i.e., the rules of the game. Schema frames the question, what can I do inside this experience? As learning occurs, competence deepens. And users gain comfort in knowing they possess the ability to be successful. This efficacy leads to skill – that is, a sense that not only can I accomplish this task; but I’m really good at it. Efficacy and skill form the foundation upon which we build a sense of growth in pursuit of mastery – the sense that I’ve reached a level of competence where I can create new ways of using this application or interacting in this environment, or I can be training others.

Catch more of our conversation with Scott Rigby, and learn to apply the Competence Ramp in building successful user experiences through your products. And be sure to tune in to part 3 of our conversation on Self-Determination Theory – Relatedness.

The post 73 / The Competence Ramp: From Efficacy to Mastery appeared first on ITX Corp..

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