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Sports Business Radio Podcast
Adam Silver - NBA Commissioner
Dec 5, 2023
NBA Commissioner Adam Silver reflects on the NBA In-Season Tournament and shares updates on the ownership situations with the Dallas Mavericks and Portland Trail Blazers. He also discusses the next NBA media rights deal and the important things he learned from late Commissioner David Stern.
39:52
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Quick takeaways
- The NBA in-season tournament has been a success, with high levels of excitement from players, coaches, and fans, and the league is exploring technological advancements to enhance fan engagement.
- The NBA is focused on reaching fans through digital technology and streaming for the next media rights deal, recognizing the need to make games accessible across multiple platforms.
Deep dives
Success of the NBA in-season tournament
The NBA in-season tournament has exceeded expectations, with high levels of excitement from players, coaches, and fans. TV ratings have been strong, and social media engagement has been significant. While some critics have commented on the colorful courts, overall, the tournament has been a success. The upcoming semi-finals on December 7th will feature a crossover between TNT and ESPN, adding to the grand event feel. The NBA is looking to continue innovating and exploring technological advancements, like personalized and customized broadcasts, to enhance fan engagement.
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Discover
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