Interview with Sarah Talbert - So You Want To Be A Copywriter? - Episode #79

“I write words that sell for people…”

Finding the voice of ideal clients for business owners across the US and Canada, Sarah Talbert is the copywriting strategist trusted by six and seven-figure business owners alike. Founder of Sandbar Marketing, Sarah has developed a proven research process to truly dig out the language of an ideal client, research their behaviors, and turn it into copy for everything from websites to social media. With her expertise, Sarah changes the lingo from various industries into common, everyday words.

Certified by CopyHackers, Sarah enjoys working creatively with business owners in a variety of industries. A loving mother of three, Sarah and her entrepreneurial husband enjoy boating and living life with their family on the coast of Florida.

Questions and topics we covered include:

• The core differences between content writing and copywriting.
• Can a content writer learn to be a copywriter?
• Why is copywriting an important skill to learn and why is it so difficult to master?
• The things Sarah has seen brands do wrong when it comes to their copy.
• What skills are needed to be considered a good copywriter? (Preview: one of them is being a good researcher)
• How important is it for copywriters to development documentation on a brand’s voice and copy guidelines?
  • How to qualify clients before starting a project.

And more!

You can connect with Sarah via her website - https://sarahtalbert.com/