Small Spark Theory: a marginal gains approach to new business and marketing EP89: Agency lessons from an ultra-runner | Clair Heaviside | Serotonin
Jun 3, 2024
Clair Heaviside, co-founder of the agency Serotonin and an ultra-running enthusiast, shares how her endurance training shapes her leadership style. She highlights the importance of mental fortitude and consistency, drawing parallels between ultra-running and running an agency. Clair emphasizes avoiding hasty decisions during tough times and shares practical tips for agency growth, like setting boundaries and fostering team ownership. Her recommended read, 'There is No Wall' by Allie Bailey, inspires personal accountability and resilience.
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Unusual Path To Founding An Agency
- Clair described her winding path from community arts to founding Serotonin and how agency life captured her.
- She used past failures and successes to shape a people-first agency culture focused on what works.
From Marathons To Ultra Milestones
- Clair traced her move from marathon running to trail running and then ultras, driven by freedom and hill work.
- She now treats ultras as milestones that push her boundaries and build confidence for bigger goals.
Training Builds Adaptability For Business
- Clair said ultra training builds adaptability and mental stamina that translate directly to business leadership.
- She argued that solving problems on the move is the core skill both in races and running a company.
