A Minimum Viable Product (MVP) is the simplest and most basic version of a product or service that a company can create and release to the market to test its concept, gather feedback, and learn from user interactions. The primary goal of developing an MVP is to validate whether there is a demand for the product or service and to understand how users engage with it, without investing excessive time and resources in its full development.

📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The topics will be review, introductory or discrete in nature.

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

Minimum Viable Product (MVP) | Definition Minute | Behavioral Economics in Marketing Podcast