The Smart Passive Income Online Business and Blogging Podcast SPI 805: Stop Thinking like a Freelancer and Start Being an Entrepreneur and CEO with Hope Trory
Jul 24, 2024
Guest Hope Trory shares her journey from freelancer to business owner, emphasizing mindset shifts, niche finding, and becoming an expert. Tips include overcoming sunk cost fallacy, networking, and focusing on unique offerings to attract clients.
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Pivot from Architecture to Marketing
- Hope was laid off during the Great Recession which ended her architecture career unexpectedly.
- She monetized her hobby of web design and marketing to support herself during uncertain times.
Deciding to Stay in Marketing
- Hope took months to decide to decline rejoining her old firm after moving to New York.
- She prayerfully decided and emailed them saying she would continue her marketing career instead.
Purpose Beyond Profession
- Hope realized her true purpose isn't tied to a profession but to making a positive impact.
- Marketing allows her to amplify this impact exponentially by helping many businesses.