Olympic Swimmer Michael Klim, veteran of three Olympic Games and recipient of numerous Gold & Silver medals, shares with us how he's gone about creating a range of male skincare products called MILK (that's Klim spelt backwards!) from scratch. You'll hear what role Shrek (yes Shrek) played in the development of his brand, about a marketing tool that made developing all aspects of his brand so much simpler plus how part of his working week now involves playing courier!
Links mentioned include:
Milk Skin Care
Tim's Brand Character Process
Vibe Village
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One Australias Most Famous Olympians Turns Small Business Owner (PDF Transcription)
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The Small Business Big Marketing Podcast with Tim Reid