

Search Is In Everything You Build (And You Probably Don't Know It)
Search is just about Google? Think again. In this conversation with Pratim Bhosale (Senior Developer Experience Engineer at Treblle), we discuss how search technology secretly powers nearly every app you use daily.
What we discuss:
- Why Netflix recommendations are actually reverse search
- How dating app swipes and e-commerce filters are sophisticated search in disguise
- The evolution from keyword matching to semantic understanding
- Why JavaScript developers are writing the most insecure code (surprising data)
- How AI is changing what brings developers joy
- The authenticity crisis in tech content (and why Pratim blocks AI-generated responses)
Key takeaways:
- Every filter, recommendation, and personalization feature you build involves search
- Modern search goes way beyond text - it's about context, location, and intent
- The developer experience is fundamentally changing with AI tools
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💬 What hidden search problems have you discovered in your projects?
Connect with Pratim:
https://www.linkedin.com/in/bhosalepratim
Full episode on YouTube ▶️
Beyond Coding Podcast with 🎙Patrick Akil
OUTLINE
00:00:00 - The Evolving Magic of Search
00:03:28 - From Physical Files to Contextual AI
00:05:00 - Why All Developers Should Care About Search
00:08:28 - Unlocking New Possibilities with Hybrid Search
00:12:40 - The Developer Advocate's Dilemma: Depth vs. Breadth
00:15:05 - The Joy of Fast Feedback in Backend Development
00:18:01 - How AI is Reshaping Creativity and Joy
00:21:17 - AI's Impact on Code Generation and Security
00:24:57 - Programming Languages and Code Quality
00:29:05 - Picking Up New Languages in the Age of AI
00:33:12 - The Rise of AI-Generated Content on Social Media
00:38:52 - When to Use AI in Your Content Creation
00:42:15 - Why Empathy is The Most Valuable Skill for the Future
00:45:52 - The Future Value of Human Experiences