Can social media be safe? (with Nick Rotola of Up)

Many people ask if there’s a safer social media option. Until now, we’ve said no. But there’s hope on the horizon: ⁠scrollhappy.com⁠. Founded by Nick Rotola, who was appalled by the lack of ethics in big tech and concerned for his daughter’s future, he decided to take matters into his own hands.

Up (the parent co of ⁠scrollhappy.com⁠) hired top engineers from Meta - who were equally concerned for their children's future -  to build a science-backed algorithm that will uplift users, not addict them. Their KPIs won’t be ‘maximize time spent’ but instead ‘maximize happiness.’ Clinical experts on his team are using brain scans to promote content that boosts mood and removes proven toxic content traps like porn, politics, anorexia, and unrealistic lifestyles.

While we don’t love the idea of our kids spending their time scrolling, we’d much rather them have an option to “scroll happy.” Tune in to hear Nick of Up and Nicki of Scrolling 2 Death talk more about this promising new social movement.

Nick Rotola is a Father, Husband, and Serial Entrepreneur. As a protective father of two young kids, Nick designed a science-backed algorithm to flip the script on doomscrolling. Instead of serving up negativity or sensationalized content, UP's Scroll Happy™ algorithm focuses on videos that genuinely make you feel good.

With a strict approval process for creators, UP is free from porn, political content, and unrealistic lifestyle pressures. Safety and happiness are embedded in its DNA, offering a complete redesign of social media that puts people before profit. Social media got you down? 

Get UP. Learn more at ⁠scrollhappy.com⁠.