Don Peppers: Revisiting the One to One Future

Don Peppers' groundbreaking book "The One to One Future" (co-authored with Dr. Martha Rogers) is credited with launching the CRM revolution. Their books went onto sell over a million copies in 18 languages worldwide. In this insightful interview, Peppers reminds us why the personal connection is SO very critical in all settings, including health & wellness. He notes a recent Price Waterhouse Coopers study showing 75% of people want MORE - not less - human contact and walks us through how to do that in all aspects of our lives and businesses. If you are involved in growing an internal wellness program, are building your own coaching business or involved in marketing in any form, you will not want to miss this episode!
 

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