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The podcast discusses how Titan's jewelry business, Tanishq, became successful through innovative ideas and customer-centric approaches. It also highlights the recent recovery of Tanishq during the pandemic.
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Quick takeaways
- Tanishk's jewelry business accounts for 80% of Titan's total revenue, experiencing significant growth over the years.
- Titan's watch and eyewear divisions face challenges, with the jewelry business being the most successful and resilient during the COVID-19 pandemic.
Deep dives
The Rise of Tanishk
Tanishk, Titan's jewelry business, has become a major contributor to the company's revenue, accounting for roughly 80% of its total. Through customer-centric approaches like introducing carrot meters and allowing gold swaps, Tanishk transformed from a loss-making entity to a profitable and trusted jeweler in India, experiencing significant revenue growth from 700 crores in FY 2001 to 16,700 crores today.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode