The Unscheduled CEO The ONLY thing I'm focussing on to grow AJ&Smart in 2026
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Nov 11, 2025 Jonathan shares his singular focus to expand his business, AJ&Smart, aiming for 10,000 weekly listeners by March 2026. He reflects on how reaching past milestones halted his motivation and how ADHD drives his quest for excitement. The candid discussion reveals the podcast as a low-fidelity creative outlet, allowing for spontaneous ideas. Listeners are encouraged to share episodes and engage, all while maintaining the quirky tone he loves. Jonathan's journey underscores the balance between growth and staying true to his unique style.
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Clear Growth Target With Purpose
- Jonathan Courtney set a clear growth target: 10,000 weekly listeners by his 38th birthday on March 15, 2026.
- He believes that hitting this audience size unlocks creative projects and real changes in what he can do with the podcast.
Unexpected Demand For A Weird Retreat
- Jonathan launched AlreadyThere.com and expected few buyers but was surprised by high demand.
- Early signups for the creative retreat showed there is an audience for his weird projects.
Growth Without Changing The Vibe
- Jonathan will keep the podcast unedited, unstructured and intentionally offbeat to preserve its vibe.
- He accepts that format will repel most listeners and so must attract much larger traffic to find the right audience.