Starter Story How I Built It: $40K/Month iPhone App | Starter Story
Sep 5, 2025
Steven Cravotta, a visionary in mobile app development, shares his journey in creating PuffCount, which rakes in $40,000 monthly. He discusses how non-coders can succeed, emphasizing the importance of marketing and validating app ideas. Cravotta provides practical tips on developing an app from concept to launch and stresses the importance of user onboarding and monetization strategies. He also touches on trusting developers and engaging creative marketing tactics, particularly on social media platforms. Dive into the world of app development opportunities!
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From No-Code Beginner To $40K/Month
- Steven built PuffCount and reached roughly $40,000/month in recurring revenue after iterating and marketing the product.
- He accumulated over 12 million total app downloads across his portfolio before PuffCount scaled financially.
Apps Offer Massive, Low-Barrier Scale
- Mobile apps offer near-unlimited scale because you build once and can sell globally.
- The space is under-exploited as many mistakenly think it's hard to enter.
Validate With Market Research And Your Own Pain
- Validate ideas by researching competitors, trends, and viral content before building.
- Solve a real problem you experience so you become the ideal user and simplify product and marketing decisions.