The Marketing Foundation Every Ecommerce Brand Needs (with Privy CEO Ben Jabbawy)

Who better to shed light on ecommerce marketing than our Founder and CEO, Ben Jabbawy? Over the last 8 years, Privy has helped 400,000+ ecommerce businesses grow by helping them take their marketing efforts to the next level, so he knows a thing or two about getting it right. But not to worry, this isn’t a pitch for Privy. Ben unpacks some of his major learnings along the way, including: 

• Why most new ecommerce brands never make their first sale.
• The playbook for converting your first sale, including the two plays every online store should be running.
• The power of telling your story and why confirmation and shipping emails are the perfect place to do it.
• Why text messaging could be the future of ecommerce marketing.

Show Notes & Links

• [5:05] Why email is still the best channel for building a massive audience.
• [8:40] DG’s Shopify experiment, Dave’s Hoodies.
• [9:52] What’s stopping ecommerce brands from making their first sale?
• [11:55] What makes some companies successful while others fall behind? 
• [13:49] Why confirmation emails are the perfect place to tell your story.
• [19:31] What are the two plays everyone should be running?
• [21:46] What’s the abandoned cart playbook?
• [26:50] What’s the cross-sell playbook?
• [32:48] The right use case for drop shipping.
• [36:38] Why is text the next move for Privy?
• The Ecommerce Marketing Show Home
• Ben Jabbawy on Twitter
• Dave Gerhardt on Twitter

If you’re loving the show and can’t wait for more, leave a quick review to let us know. And if there are experts you want to hear from, send ‘em our way! (lauren@privy.com)