Such a common problem in the SEO Client Services Game is a lack of communication with the client about what's really happening. Too many SEO Service Providers simply send a report every month and don't communicate. This is the easy way out, and the quick way to recurring revenue for the provider, but provides no value and is a complete rip off for the client. The client needs to know exactly how the SEO Services are helping their business and what's being done tactically to drive quality web traffic on a consistent basis.