Nick Steinwachs of Tidal Digital Health Partners on Building Healthcare Products and Navigating Stakeholders

In this conversation, David Paul interviews Nick Steinwachs about the challenges and opportunities in the healthcare industry. They discuss the importance of customer empathy, the role of founders in healthcare startups, and the need for innovative solutions. They also touch on the difficulties of commercializing healthcare products and the importance of market validation. Nick shares his insights on finding a product-market fit and navigating founder bias. Overall, the conversation highlights the complexities of the healthcare industry and the importance of understanding customer needs. You can watch/listen to the podcast on YouTube, Spotify, and Apple.

Takeaways

• Customer empathy and subject matter expertise are crucial in building successful healthcare products.
• Commercializing healthcare products can be challenging due to regulatory issues and the need for buy-in from healthcare providers.
• Shifting the market conversation can be more effective than trying to retool a product that is not resonating with customers.
• Founders should listen to their market and be willing to let go of their solutions to address the real problems.
• Market validation is important, and founders should focus on usability, feasibility, viability, and value in their product development process.

Chapters

00:00 Introduction and Background

02:26 The Importance of Customer Empathy

08:21 Challenges in Commercializing Healthcare Products

14:51 Shifting the Market Conversation

Keywords- healthcare, startups, customer empathy, product-market fit, commercialization, market validation, founder bias

29:12 The Role of Market Validation