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In today's spirits market, crowded with endless options, meaningful innovation has become essential for brands seeking to establish their identity amid evolving consumer tastes. Yet mere novelty rarely drives success in an industry where everyone claims to be doing something new. The most effective innovations—whether introducing distinctive flavor profiles, highlighting unique production methods, or unveiling striking packaging—connect authentically with drinkers' genuine interests and desires. The critical question remains: How can brands create innovations that genuinely resonate with consumers rather than simply adding to the noise?

The Park Street Insider Podcast welcomes two innovative experts to the show: former Compass Box Whisky CEO Maurice Doyle and Bemakers Co-founder Morten Stengaard. First, Doyle will draw on his decades of experience leading marketing efforts for global portfolios and developing brands for Bacardi to help redefine what innovation should actually look like in the modern market. Then, Stengaard will deliver a case study with his key criteria for innovation when launching a new product in any category. 

Featured Guests:

Maurice Doyle, CEO, Compass Box 

Morten Stengaard, Co-founder & CEO, Bemakers 

Connect with the Experts:

Compass Box Whisky 

Bemakers

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