Episode 015 // Annie Shapiro, Senior Director, Talent Booking at Vevo, on the heartdea13r Podcast with chr1stoph3r g0nda

Summary:

Annie Shapiro of Vevo breaks down music videos, content creation, YouTube, and surviving the music business grind.👀 What You’ll Hear:

Learn how figure skating unexpectedly shaped Annie’s lifelong passion for music and creative storytelling
Discover why ska music and college radio opened career doors and lasting friendships in the music industry
Explore Vevo’s role as a global network supporting both emerging artists and established icons
Hear Annie’s perspective on video production from DIY phone shoots to arena-level cinematic projects
Understand the value of kindness, patience, and balance when navigating the fast-paced music business

🕰️ Chapters

00:00 Growing up in West Virginia and skating to mixtapes

06:00 Family record collections, radio discovery, and music immersion

09:00 Ska, subgenres, and building lifelong music relationships

11:00 Brown University, college radio, and falling into music business

19:00 Vevo explained in one word and why network matters

24:00 Human curation, TV channels, and music discovery experience

26:00 Favourite music videos from Weezer to Beastie Boys

30:00 Advice on content types, YouTube algorithm, and authenticity

37:00 Career lessons on kindness, patience, and reputation

43:00 On tour with Mumford & Sons and meaningful experiences

48:00 AI, human creativity, and the future of music videos

51:00 Avoiding burnout, family balance, and creating real downtime

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