Forte Growth
Kyle Roof – The helpful content update and no talk of EEAT!
Oct 12, 2023
Kyle Roof, founder of POP and High Voltage SEO, discusses the Helpful Content Update, page experience, language to show experience, dupe content, and KGI keyword technique. The podcast explores topics such as duplicate content in AI-generated content, enhancing content with extra sections and trigger terms, the role of stories in product reviews, and the influence of authority and longevity on Google rankings.
43:19
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Quick takeaways
- Google's helpful content update prioritizes unique and valuable information to improve website credibility and success.
- The Keyword Golden Ratio (KGR) technique and semantic order are effective strategies to increase website rankings and provide valuable content.
Deep dives
Google updates and the importance of trust in EAT
In the podcast, Karl Ruth discusses the recent Google updates, particularly the helpful content update. He emphasizes the importance of trust in EAT (expertise, authoritativeness, and trustworthiness) and how it relates to the credibility and success of websites. According to Karl, Google is trying to eliminate duplicate content and prioritize sites that provide valuable, unique information. He suggests that faceless websites may eventually decline because they lack the element of trust associated with having a real person or company behind the content.
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