Google updates and the importance of trust in EAT

In the podcast, Karl Ruth discusses the recent Google updates, particularly the helpful content update. He emphasizes the importance of trust in EAT (expertise, authoritativeness, and trustworthiness) and how it relates to the credibility and success of websites. According to Karl, Google is trying to eliminate duplicate content and prioritize sites that provide valuable, unique information. He suggests that faceless websites may eventually decline because they lack the element of trust associated with having a real person or company behind the content.