A decade ago, when Roger Martin was dean of the Rotman School of Management at the University of Toronto, he called for a shift away from the business world's focus on maximizing shareholder value to a new era in which value for customers and the value of customers would take primacy. He called it "The Age of Customer Capitalism." His work had a profound impact on my thinking. Very few leaders have been able to act on his vision, but now, a decade later, the era of customer capitalism that he predicted is finally dawning.
Customer Confidential: Untold Stories of Earned Growth