Eps.35 | Media & Entertainment: UGC, AI, and Live Service Design - Creating Endless Gaming Content

In this episode of the Enterprise Thought Leadership podcast, we talk about making games that keep players coming back for more. We look at how to mix User-Generated Content (UGC), AI, and Live Service Design to deliver endless engaging content for players.

Following a TechPros.io Challenge Forum event sponsored by Globant, this episode features interviews with leading UK gaming professionals. They discuss leveraging generative AI for content discovery, validation, and incentive design while addressing the challenges of moderating user-generated content.

Paul Depre, Globant's Director of Gaming, M&E, and Sports for Europe, interviews Amir Didarzadeh and John Wright. Jose Plano, Globant's Gaming Studio Technical Director, speaks with Oscar Clark and Stuart DeVille. The discussions cover innovative strategies on how to make games that players love.

Key insights and strategies:

• Overcoming the "cold start problem" in UGC games
• Using AI for content validation and classification, while maintaining human creativity
• Ensuring player safety and effective content moderation
• Finding the right micro-influencers for UGC game promotion
• Challenges faced by indie developers in creating engaging tools and building communities
• How Globant supports gaming studios with AI-powered solutions

This episode is essential listening for game developers, designers, product managers, data scientists, community managers, and entrepreneurs working on UGC, AI, and live service design to create engaging gaming experiences.

Resources and Links:

Event Article: https://insights.techpros.io/articles/how-to-combine-ugc-ai-and-live-service-design-to-deliver-endless-engaging-content-to-players

Find out more about Globant https://www.globant.com/

Connect with the participants:

• Stuart De Ville, CEO of Game Dev Local: https://www.linkedin.com/in/stuartdeville?originalSubdomain=uk 
• John Wright, Vice President of Mobile Publishing at Kwalee: https://www.linkedin.com/in/johnwright1987/ 
• Oscar Clark, CEO of Fundamentally Games: https://www.linkedin.com/in/oscarclark/ 
• Amir Didarzadeh is Head of Product at Glowmade: https://www.linkedin.com/in/amir-didarzadeh 
• Paul Depre, Director of Gaming, Media & Entertainment and Sports for Europe at Globant: https://www.linkedin.com/in/pdepre/ 
• José Plano, Technical Director, Gaming Studio at Globant: https://www.linkedin.com/in/jose-plano/ 

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