Behind the scenes of some cool things that we're doing to get people to stop and actually watch our ads.

On this episode Russell talks about a new ad technique where you try to get someone's attention within three seconds. Here are some of the awesome things you will hear on today's episode:

Find out what kind of ads Russell is experimenting with to grab people's attention quickly.
Discover why you need to be quicker in grabbing people's attention in these days than they did in the 80's.
And find out how Russell's jeep became high centered and why he lit a copy of Expert Secrets on fire!

So listen here to see why Russell blew up his Gold Prospector with a potato gun and lit his book on fire.

Transcript - https://marketingsecrets.com/blog/the-3-second-shock-that-allows-you-to-deliver-your-message

Learn more about your ad choices. Visit megaphone.fm/adchoices

August 5, 2007 Alan Watt on "The Secret Truth" with George Butler and Charlotte Brown (Originally Aired Live: on Genesis Communications Network - August 4, 2007)