In an age where the focus can easily shift to strategies to continually gain new customers (with an expectation of high turnover), Horst Shultze provides a clear and compelling strategy to keep loyal customers engaged for the long haul.

In this episode, you'll hear of Horst's "4 Keys to Successful Business", starting with (#1) "keep the current customer" and then (#2) "win new customers",  (#3) "make the most money possible from each customer", and (#4) "create greatest efficiency possible". 

Don't miss Horst's explanation of how #1 & #2 always prevent #3 & #4 from becoming exploitative as a Christian business owner seeking to honor God!

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