Bloomberg Tech Bloomberg Tech Live From Apple's WWDC Event
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Sep 9, 2025 Join Jitu Patel, Cisco's Chief Product Officer, as he delves into innovative AI solutions and enterprise advancements that shape modern workforces. Meanwhile, Bloomberg reporter Emily Birnbaum shares insights on the intricate ties between Democrats and Silicon Valley, shedding light on corporate lobbying. The discussion also touches on the exciting launches from Apple's recent event, including the new iPhone 17 and innovative wearables, all while analyzing the future of tech amidst evolving market dynamics.
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Hardware Over AI Focus
- Apple is positioning hardware upgrades, not AI, as the centerpiece of iPhone 17's appeal this year.
- The new iPhone Air aims to attract customers with slim design while Pro models remain the practical favorites.
IPhone 17 Air: Slim Design Tradeoffs
- The iPhone 17 Air introduces a third, thinner model with a new industrial design to spark interest.
- It sacrifices battery life and camera breadth compared with Pro models but aims to drive store traffic and holiday sales.
AirPods Gain Heart Monitoring
- AirPods Pro 3 add heart-rate monitoring and expand health features beyond hearing.
- This targets fitness users and people without Apple Watches, widening Apple's health data reach.