During the pandemic, we should ask our customers three questions:
- How can we make sure you feel comfortable?
- How can we help your neighbor?
- How can we help your business partner?
Our goal is to bring those resources to everybody through our online content.
In this episode of Banking on Digital Growth, I talk with Lynne Jarman-Johnson, chief marketing officer at Consumers Credit Union, about how to create servant-oriented content.
Lynne and I discuss:
- How to offer empathy through digital content
- Why our best solutions are our simplest
- What needs to happen right now for financial brands to make progress along their digital growth journeys
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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Banking on Digital Growth