The Joe Pomp Show Has Formula 1 Peaked in the United States?
May 8, 2025
The discussion dives into whether Formula 1's popularity in the U.S. has peaked or is evolving. It explores trends in TV viewership and attendance, especially at events like the Miami Grand Prix. Key insights on upcoming media rights deals reveal their potential impact on F1's future in America. The analysis reflects on historical growth and strategies shaping broadcast partnerships, highlighting crucial decisions that could define the sport's trajectory.
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F1's Rapid U.S. Growth
- Formula One's U.S. audience has grown dramatically from nearly zero a decade ago to over a million viewers per race.
- The sport is now America's second most popular motorsport, regularly beating IndyCar in viewership.
Miami GP Viewership Context
- The Miami Grand Prix viewership varies significantly due to external factors like NBA playoff lead-ins.
- Last year's high viewership was largely because ABC aired a Game 7 NBA playoff game right before the race.
F1's Strong Physical Event Growth
- Attendance and ticket revenue for F1 U.S. races have surged impressively, outdrawing some NFL games.
- The Austin and Miami races are among the most popular in the global Formula One calendar.