The Joe Pomp Show
Has Formula 1 Peaked in the United States?
May 8, 2025
The discussion dives into whether Formula 1's popularity in the U.S. has peaked or is evolving. It explores trends in TV viewership and attendance, especially at events like the Miami Grand Prix. Key insights on upcoming media rights deals reveal their potential impact on F1's future in America. The analysis reflects on historical growth and strategies shaping broadcast partnerships, highlighting crucial decisions that could define the sport's trajectory.
08:26
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Quick takeaways
- Despite a recent viewership drop, Formula 1's overall audience in the U.S. remains significantly larger than a decade ago.
- The upcoming media rights negotiations are crucial for F1's American future, balancing audience growth with potential partnerships beyond ESPN.
Deep dives
Viewership Trends and Contextual Analysis
The viewership numbers for Formula One in the U.S. have seen fluctuations, particularly after a significant rise in recent years. The Miami Grand Prix's latest viewership drop of 30% from 3.1 million to 2.17 million raised concerns about the sport's popularity. However, the context of those numbers reveals that last year's peak was largely due to an NBA playoff game leading into the race, which artificially inflated the audience. A comparison with prior years shows a general increase in viewership, indicating that while there is some decline, the sport's audience remains significantly larger than it was a decade ago.
