Testimonials, aka these little blurbs and snippets of real people’s feedback and results on your website, serve as excellent social proof. Your potential customers are likely looking for the feedback that will affirm their decision to invest in your offer.
There are a few things to keep in mind as you gather this feedback to make sure your testimonials are as effective and impressive to potential customers as possible. This episode digs into how to get testimonials that actually help you sell.
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