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VC10X - Investing, Asset Management, Venture Capital, Private Equity, Family Office
Founder10x - Doing a Startup is like Sprinting a Marathon - Ben Borodach, Co-founder & CEO, april
Oct 22, 2024
Ben Borodach, Co-founder and CEO of april, an AI-driven tax filing platform, shares his insights on building a startup from scratch. He discusses why he chose to tackle tax simplification and how they secured initial customers by integrating their services within fintech applications. Ben delves into their hiring strategies, emphasizing the importance of skills and cultural fit, while offering valuable fundraising advice for new founders. The conversation highlights the balance between innovative tech and effective management in navigating the startup landscape.
41:05
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Quick takeaways
- Controlling the tempo in business is essential, as it helps prevent burnout and enhances decision-making for sustainable success.
- April's unique go-to-market strategy focuses on aligning tax solutions with fintech partners' needs, fostering trust and long-lasting relationships.
Deep dives
Understanding Business Tempo
The importance of controlling the tempo in a business is emphasized, likening it to a marathon that requires pacing rather than sprinting. Operating at a high speed can lead to burnout and impaired decision-making, which ultimately jeopardizes success. Just as Formula One racers must rest and train to perform optimally, businesses need strategies for when to push forward and when to hold back. Recognizing these patterns allows leaders to maintain productivity while preventing their teams from reaching a breaking point.
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Listen to the best highlights from the podcasts you love and dive into the full episode