F1 driver Max Verstappen discusses the future of the sport, fan engagement, and his confidence amid team changes. Topics include global growth strategies, team dynamics, planning for the future post-Formula 1, and reflections on racing and sportsmanship.
F1 should focus on sustainable growth and fan engagement, considering different paths for expansion.
Maintaining authenticity while attracting fans through entertainment is crucial for the sport's long-term success.
Deep dives
Max's Racing Outlook and Competition
Max expresses being relaxed about his racing going into Italy, noting improvements compared to the previous year. He mentions the increasing competition in the sport and the importance of everyone pushing their limits. Discussing the global circuit, Max suggests a more efficient travel schedule to optimize the calendar, balancing sustainability and fan engagement.
Growing Formula 1 Globally and Fan Base Engagement
Max reflects on attracting fans through entertainment versus performance and emphasizes the need to maintain the authenticity of the sport to engage loyal followers. He acknowledges the sport's growth in popularity and the importance of commercial success linked to on-track achievements. Max discusses the departure of key figure Adrian Newey and expresses confidence in the team's future competitiveness.
Business Endeavors and Life Beyond Formula 1
Max discusses his endorsement deals and the selection process for partnerships that align with his personality and values. He shares his interest in creating opportunities for aspiring racers through virtual racing. Looking towards the future, Max talks about balancing racing with other endeavors, including potential involvement in promoting emerging talents in motorsport. Despite off-track distractions, Max stays focused on his performance and values rest and personal time.
F1 driver Max Verstappen tells Bloomberg's Jason Kelly the sport needs to consider the different ways it wants to grow, and how to keep fans engaged while it does it, as well how confident he feels amid personnel changes at his team, Red Bull.