How To Own the Room, Build Trust, and Convert—With Just One Signature Story

Whether you're hosting a webinar, guesting on a podcast, or stepping onto a live stage, your ability to sell starts with mastering the art of connection.

In this episode, I sit down with Colin Boyd, international speaker and business mentor, for a high-impact conversation about how to sell from any stage without feeling pushy or performative.

Colin reveals why traditional teaching-heavy presentations often miss the mark, what most entrepreneurs get wrong when telling their story, and how to turn every speaking engagement into a client-converting opportunity. We also talk about managing imposter syndrome, the underestimated power of storytelling, and how to align your message for maximum impact.

If the thought of selling makes you hesitate or you constantly second-guess yourself before showing up online, this episode offers practical tools you’ll want to revisit again and again.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ A “Conversion Story” Can Skyrocket Sales – Your story should serve your audience, not spotlight you. Colin shares how to craft a powerful story that builds trust and naturally leads to your offer.

2️⃣ Too Much Teaching Can Overwhelm Your Audience – Delivering value doesn’t mean giving everything away. Learn the real reason audiences often don’t convert—and how to avoid it with clarity-driven content.

3️⃣ Selling Is an Extension of Service – When your message, offer, and audience are aligned, selling becomes seamless. Colin outlines the trifecta that drives meaningful conversions.

RESOURCES MENTIONED IN THIS EPISODE:

Access "The Conversion Story Formula," Colin’s step-by-step program for finding and sharing your story in a way that connects and converts – amyporterfield.com/colin

Subscribe to Colin’s podcast, Expert Edge – expertedgepodcast.com

Pre-order Colin’s book – One Presentation Away

Learn more about Sell From Stage Academy – colinboyd.co/programs

MORE FROM ME

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I know what it’s like to wait until everything feels “ready” - but here’s the truth 👉🏼 that moment rarely comes. In my NEW Sell Before You're Ready Masterclass, I’ll show you how to make your first sale now 💸 even if your audience is small and your offer isn’t perfect. Ready to stop overthinking and finally start earning? Save your spot HERE!

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#814 — Unknowing