

What Are Sexy Assets to Diversify Into with "Rich Dad, Poor Dad" Co-Author, Sharon Lechter
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What are the sexiest, most strategic assets you can invest in right now, especially in a volatile, uncertain market?
That’s the exact question I brought to legendary financial literacy pioneer and co-author of Rich Dad Poor Dad, Sharon Lechter. If you’ve ever wanted to hear directly from the woman behind one of the most influential financial books of all time, this is your moment.
In this high-value episode, Sharon and I explore what it really means to diversify your wealth, not just with stocks, bonds, or mutual funds, but across real estate, commodities, businesses, intellectual property, digital assets, and more. We go beyond the superficial financial advice you hear from traditional advisors and dig deep into asset categories that actually build freedom, not just a portfolio.
Sharon shares her incredible entrepreneurial journey from growing up in a small house between her dad’s used car lot and her mom’s beauty shop, to building billion-dollar brands like the Talking Children's Books and Rich Dad. We dive into her personal evolution and her commitment to helping people especially entrepreneurs, create not just income, but a legacy.
We get into her framework of the “5 Gs” of investing during uncertain times: Ground (real estate), Grub (food), Gold, Guns, and Gas (energy). These timeless asset classes become even more important when markets get unpredictable. Sharon also shares how her monthly "Let's Talk Money" webinars are helping thousands stay on top of market shifts in real-time something she created because she was tired of people getting left behind by bad or outdated information.
And of course, we couldn’t ignore the hot-button topic of Bitcoin and digital currencies. Sharon delivers a grounded, rational perspective on how digital assets fit into a truly diversified portfolio, especially for those who are new or uncertain about the volatility of crypto markets.
But the real gem here is a mindset. Sharon offers powerful insights into overcoming scarcity, rewiring your thoughts for abundance, and the power of being a steward not just of your money, but your mission. This episode is about more than investing, it’s about how you think, who you trust, and the legacy you’re building.
So if you're wondering where to put your money today, and more importantly, how to do it with confidence, clarity, and conviction, this episode is your playbook. Listen in as Sharon helps you evolve from financial survival to financial stewardship and legacy creation.