ACQ2 by Acquired Building Webflow, and the No-Code Movement (with Vlad Magdalin, Co-Founder and CEO)
Dec 12, 2019
Vlad Magdalin, Co-founder and CEO of Webflow, shares his entrepreneurial journey, detailing his three attempts to start the company and the evolution of Webflow into a leading no-code platform. He emphasizes the significance of timing in startups, citing advancements in browser technology that made Webflow possible today. Vlad discusses the clear distinction between no-code and low-code solutions, advocating for the accessibility no-code offers to users. He also reveals future opportunities for entrepreneurs as the no-code movement expands.
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Webflow's Early Days
- Vlad Magdalin started Webflow as a side project in 2005, initially as a visual logic builder for Ruby on Rails.
- It went through several iterations and failed attempts, with different co-founders each time, before succeeding.
The $100,000 Invoice
- Vlad observed the high cost of custom CMS development for agencies, even for simple data objects.
- This sparked his idea to automate the process and empower design teams.
Trademark Troubles
- Webflow's third attempt failed due to trademark issues with a Florida company.
- This led to rebranding efforts and discouragement among the co-founders.
