Amazon's Control Over Pricing

The podcast episode delves into how Amazon exerts significant control over the pricing strategies of its sellers. By enforcing policies that dictate pricing levels, Amazon affects sellers' ability to set competitive prices on other platforms like eBay. Sellers risk losing visibility on Amazon if they deviate from Amazon's pricing guidelines, creating hurdles in maintaining profitability and pricing consistency across different online channels. These practices highlight the challenges faced by sellers in navigating Amazon's market dominance and the impact on their overall business strategies.