The Tucker Carlson Show Molson Hart makes his living selling toys on Amazon but says the company is taking a large chunk of sales. Is Jeff Bezos fair to small businesses?
May 10, 2024
Molson Hart, CEO of an educational toy company, shares his firsthand experience navigating the complexities of selling on Amazon. He highlights how rising fees and strict contracts challenge small businesses. Molson discusses the competitive landscape, including pricing pressures from multinational corporations and Chinese sellers. He also advocates for new platforms like Public Square to support small businesses and emphasizes the need for policy changes to ensure fair competition in the e-commerce world.
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The Buy Box
- A German businessman selling children's beds on Amazon demonstrates how the 'buy box' works.
- Losing the buy box drastically reduces sales, giving Amazon control over sellers' pricing.
Forced Price Increase
- Molson Hart, CEO of a toy company, was forced to raise prices on all platforms due to Amazon increasing fees.
- Amazon's fee increase on one platform dictates his pricing strategy across all platforms, showcasing Amazon's market power.
Amazon's Market-Wide Price Control
- Amazon effectively sets market-wide prices, influencing pricing not only on its platform but also on competitors' sites like eBay and Walmart.
- This price control stems from Amazon's dominant market share and the fact that it's more expensive to sell on than other platforms.