Branding Room Only with Paula T. Edgar Refresh Your Personal Brand and Stand Out in the New Year with Stefanie Marrone
A new year is the perfect time to revisit your goals and refresh the vision that defines your personal brand. And who better to guide us through that process than my friend (and returning guest), Stefanie Marrone? Stefanie is the powerhouse behind the Social Media Butterfly blog, where she tackles the latest issues affecting lawyers and legal marketers. She’s a LinkedIn pro and an early adopter of the platform, but her expertise extends far beyond—covering social media strategies, branding, and marketing at large.
In this episode of Branding Room Only, Stefanie and I dive into actionable strategies to help you revitalize your personal brand for the year ahead. You’ll learn how to build your brand both internally and externally, create authentic content (with a little help from AI), and connect more effectively with your audience. Plus, we’ll talk about embracing stretch moments to grow and stand out in a way that feels true to you.
1:33 - Stefanie’s personal brand definition, how she defines herself in three (or four) words, and her favorite quotes and hype songs
11:42 - Stefanie’s struggles as a talker, what led to her going on LinkedIn, and why her brand exploded
17:50 - How Stefanie and I met, our similarities, and one non-social media way you can build your brand
22:38 - Three actionable steps you can take in January to set a strong foundation for your personal brand
27:34 - One of the most important things you can do with your content
30:53 - The power and importance of internal branding and some suggestions for how you can do it
35:07 - Personal versus professional persona, the struggle to pivot between the two, and how some corporate cultures make it more difficult
41:28 - How to use AI tools to get more effective and authentic content as your output
46:43 - Content creation strategy insights you can use without having to start from scratch
52:17 - Habit-building recommendations for you to adopt this year so you can consistently elevate your brand
Mentioned In Refresh Your Personal Brand and Stand Out in the New Year with Stefanie Marrone
The Social Media Butterfly | LinkedIn | Instagram | Threads
Branding Room Only Interview With Stefanie Marrone: Loving LinkedIn
2025 Intention and Goal Setting Webinar
Personal Branding Strategy Sessions
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Sponsor for this episode
This episode is brought to you by PGE Consulting Group LLC.
PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.
To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.