Key Points:

How G makes winning a repeatable science (02:38)
How G starts establishing opportunities for growth (04:10)
My thoughts on maintaining 'scent' and keeping pre and post-click messaging consistent to drive conversions (07:19)
How G works with a client, step-by-step (08:20)
My thoughts on how drift managed to lead by introducing a new narrative (11:15)
G's thoughts on category creation and how to stand out whilst avoiding a feature war (11:55)
My thoughts on successfully creating new categories by adding 'must-have' features (17:05)
G's thoughts on establishing the full extent of your theoretical customer base (18:00)
My thoughts on choosing the ideal market segment from the pool of potential customers (19:50)
How G uses data to work out who to target and how to effectively communicate with them effectively (20:55)
My thoughts on brand-based differentiation (or lack of) between competitors (25:35)
G on how to ensure a connection with your audience using brand ambassadors (28:10)
G on how to build up an insight-based customer persona in order to differentiate your brand and offer the right solutions (30:40)
Wrap-up (33.40)

Mentioned:
Drift
Segment
Gorgias
Gainsight
G2
Owler
Forrester Research
Gartner Research

My Links:
Twitter
LinkedIn
Website
Wynter
Speero
CXL

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