The Best One Yet

📺 “XXXL TV” — The 100-inch TV Boom. Calm’s election night win. Boeing’s return-on-union.

Nov 6, 2024

Giant TVs are taking over living rooms as prices drop, highlighting a key innovation trend. Calm turned Election Night into a marketing triumph, showcasing the power of brand engagement. Meanwhile, Boeing's workers celebrate a significant pay increase after a major strike, redefining labor relations. The thrill of voting is emphasized as a quintessential American tradition, arguably more cherished than Thanksgiving. It's a whirlwind of technology, labor, and democracy!

22:59

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Quick takeaways

Calm leveraged a quiet marketing strategy with a silent ad during election night, significantly boosting brand visibility and app downloads.

Boeing's recent labor strike highlights the increasing leverage of unions in securing better compensation and working conditions for employees.

Deep dives

Calm's Strategic Silence on Election Night

Calm, the meditation app, effectively utilized election night to elevate its brand visibility through a unique marketing strategy. Instead of typical loud and vibrant advertisements, Calm opted for a 30-second silent commercial during major election coverage, capturing viewers' attention through stark contrast in an otherwise noisy environment. This creative approach not only differentiated the brand but also resonated with the tense atmosphere of the election, emphasizing the need for relaxation. Past data revealed that similar silent ads led to a significant spike in app downloads and social media mentions, showcasing that a thoughtful, quiet marketing tactic can yield substantial engagement.

Election Night Marketing, Labor Strikes, and XXL TVs

28min

TVs are getting gigantic, but prices are falling… Huge-screen TVs illustrate the biggest law of innovation.

Boeing’s epic airplane strike is over… so we calculated the ROU: Return on Union.

Calm won election night… The meditation app turned Election Night into its Super Bowl.

Plus, there’s no feeling like voting — It’s the greatest American tradition (even beats Thanksgiving)... And we hope you got to experience it too.

Looking for a long-form listen? Check out our new episode on The Jeep — The car that saved the world. It’s our latest episode of The Best Idea Yet. Listen here: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet.

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