The Best One Yet 📺 “XXXL TV” — The 100-inch TV Boom. Calm’s election night win. Boeing’s return-on-union.
Nov 6, 2024
Giant TVs are taking over living rooms as prices drop, highlighting a key innovation trend. Calm turned Election Night into a marketing triumph, showcasing the power of brand engagement. Meanwhile, Boeing's workers celebrate a significant pay increase after a major strike, redefining labor relations. The thrill of voting is emphasized as a quintessential American tradition, arguably more cherished than Thanksgiving. It's a whirlwind of technology, labor, and democracy!
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Voting Memories
- Nick and Jack discuss their personal experiences with voting, emphasizing the special feeling of self-determination.
- They recall specific details from past elections, highlighting the importance of this American tradition.
Calm's Election Night Win
- Calm, the meditation app, aired a silent 30-second commercial during election night, capitalizing on the tense atmosphere.
- This strategy, similar to one used four years prior, led to increased downloads and app store ranking.
Find Your Super Bowl
- Find your "Super Bowl" moment by focusing marketing efforts on a less crowded but highly relevant day.
- This allows for lower costs and higher attention compared to generic, large-scale advertising.
