You might have heard of Salt of Earth because they sponsored our podcast

So David Hart was a native in California but more to Israel on a scholarship and kept on coming back. Now in Israel full time, he’s worked for companies, started his own company, and recently heads a company within a company.

You see, Salt of the Earth is actually a parent company where they sell well, salt. However, David is exploring selling the Mediterranean Umami brand, a salt reduction solution to lower sodium content.

So this episode has a lot of tangible tips to become an intrapreneur, but also some really good sales tips on how ingredients can be sold to big and small companies. Though the timelines are different, the process is the same. Learn from David’s variety of experiences and how each trial made him better and better throughout his career.

Sponsor

We’re excited to be partnering with Smart Kitchen Summit {SKS}, the leading food tech event bringing together leaders across the food and cooking ecosystems.

Now in its fifth year, #SKS2019 is *the* conference shaping the future of food, technology, and the kitchen. Well-known leaders within the food tech industry will all be speaking on engaging topics such as food robots, alternative protein, and connected kitchen devices such as smart refrigerators.

Trust us, you’ll want to be there. Use code FOODJOB15 to get a 15% discount on tickets and I’ll see you there on October 7-8 at in Seattle. Just go to smartkitchensummit.com to register. For easy access, just click on our link for this episode’s show notes.

Show Notes

When someone asks what you do, what do you tell them?: I sell new natural products to the industry What’s the difference between a sales director and the business unit director?: I’m in charge of everything in that business unit. At the end of the day, I have a business Mediterranean Umami How did this hotdog company find out about Mediterranean umami?: Where did you go to college?: I went to UC Davis for BS and MS. BS in agricultural economics FFA Fellowship to study in Jerusalem Ranchman Foundation Spent a semester in college in Washington DC Spent 5 years in cultural absorption – You work in a dairy and serve in the army. After you’re done, you have to find a job. Went back to California to work on a lycopene Lycopene Lycored Frutarom Ori Yehudai – head of Frutarom IFF Cannabinoids Qualitas Health No Business Plan Survives First Contact Israel as a startup nation Drip irrigation and micro-sprinklers – Israel invented that Mantra Silicon Valley: Move fast and break things Israel trends: cultured meat – Aleph Farms ,Artificial Intelligence/machine learning, Food Safety IFTNext Competiton NEXTY Finalist IFT Innovation Awards 2017 Advice: Life is too short to work for an asshole DavidH@salt.co.il Davidshart1@gmail.com Call: 2132610088

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Pete and Sebastian Show 143