Politics Now

Casey Briggs on why Australia is a nation of swingers

Apr 29, 2025
Casey Briggs, an ABC election analyst and creator of the documentary series Swingers, sheds light on Australia's evolving political scene. He discusses the surge of undecided voters and why major parties must adapt their strategies. Briggs highlights key seats to watch in the upcoming election and the unpredictable nature of swing voters. The conversation also touches on the rise of minor parties and regional variations in polling, illustrating how local narratives could impact the overall election outcomes.
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INSIGHT

Understanding Swing Voters

  • Swing voters are those who change their vote from election to election, while soft voters lean but may be convinced otherwise.
  • The rising number of swing and soft voters increases unpredictability in election outcomes.
INSIGHT

Uncommitted Voters and Campaign Skepticism

  • Many voters remain uncommitted late in the campaign, reflecting high skepticism toward late policy announcements.
  • Campaigns may lose efficacy if voters see policies as mere election tactics rather than genuine commitments.
INSIGHT

Coalition's Suburban Seat Challenge

  • The coalition risks losing traditional suburban heartland seats to independents with complex local dynamics.
  • Election outcomes may be fractured with significant seat shifts in multiple directions, unlike usual trends.
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