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Sales Secrets
#1149. Secrets Leila and Alex Hormozi learned from Exiting Gymlaunch
Feb 13, 2024
Leila and Alex Hormozi share secrets learned from exiting Gymlaunch, discussing the transition to a licensing model for gyms, insights into a gym owner program with a guarantee, targeting niche markets, and maximizing growth through marketing strategies.
21:22
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Quick takeaways
- Recognizing market timing is crucial for success in filling gaps and meeting demand.
- Offering conditional guarantees tied to specific actions emphasizes client-centric value delivery.
Deep dives
Identifying Untapped Market Timing
Entering the fitness market with a focus on teaching gym owners autonomy and success revealed a crucial element: timing. By recognizing a gap between franchises and marketing agencies and understanding the demand for empowering gym owners, they leveraged the timing of the market. This approach allowed them to fill the void when there were few players teaching self-sufficiency in a rapidly evolving landscape.
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